Chain says new menu will be data-driven, ‘for everyone’
District Doughnut is making some big changes to its menu. First, it’s evaluating its menu using data analysis to create increased menu rotations. Then, it’s providing guests with more options, including bulk discounts on half-dozen and whole-dozen boxes of doughnuts. Also, the Washington, D.C.-based chain will use online polls and customer feedback to change up the menu.