Giant Food rebrands grocery delivery as Giant Delivers, offers $99 Giant Delivers subscription

Giant Food rebrands grocery delivery as Giant Delivers

New services, for 6 million DMV residents, marks lofty e-commerce play

Delivery is heating up fiercely in the grocery space as Giant Food began rolling out rebranded Giant Delivers delivery trucks this week. The former Peapod is now Giant Delivers as the grocery chain aims to take market share in the prized home grocery delivery business. A new website and add are also being launched. Giant Food now offers pick up at over 65 locations, and is targeting 100 locations in the DMV area by the end of 2019. The refresh is part of a new mission to save customers time.

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