West Coast import Hello Betty readies opening at Pike and Rose

Seafood-centric restaurant brings seafood + surf, skate and board culture to North Bethesda’s Canopy hotel by Hilton

Hello Betty, a new beach-themed restaurant that will feature a full bar made from a (real) boat, will open at the Pike and Rose lifestyle center in North Bethesda this spring. The concept, which could open by early April, comes from Sage Restaurant Concepts. The kitchen will be headed by chef Derek Simcik, director of culinary operations at Sage.

The concept’s surf, skate, and snow “board” culture, meant to signal an individualism and freedom, draws heavily from its West Coast roots. The upcoming restaurant at 940 Rose Avenue, on the second level of Canopy Hotel by Hilton, will take on similarities to its sister restaurant in Oceanside, Calif., which debuted in 2014.

A 3,000 square-foot restaurant, the North Bethesda Hello Betty will offer a seafood-centric menu. Guests can pass around shareable snacks and tinned seafood made popular in Spain, or house-made conservas. There’s also the open-flame oven, where delicious small bites and fire-roasted entrees have their beginning.

With local roots himself, Simcik plans to give a nod to local cuisine. He’ll leverage ingredients, from Mumbo Sauce to Blue Crab, that reflect his style and a provenance in the DMV and Chesapeake Bay. His take on the traditional crab boil, for example—a fire roasted bucket of blue crabs—upgrades the traditional feast with a smoky, charred flavor “reminiscent of a beach barbecue.”

Hello Betty serves up staples such as Fish & Chips and Peel and Eat Shrimp, which have been imported from the restaurant’s Oceanside location. Expect a good portion of the menu to be sustainably sourced from the Chesapeake Bay.

Chef Derek Simcik will head culinary for the Pike and Rose Hello Betty. Photo by Hello Betty.

The restaurant’s seasonal drinks include Margaritas, Sangrias and a signature Orange Crush. There will also be vintage coolers filled with drinks to share, plus other refreshing surf and skate favorites. Customers can order from a plentiful selection of local beers, including 7 Locks Brewing.

During the grand opening, Hello Betty will offer a Gear & Beer package designed by local art group No Kings Collective. The set consists of a Hello Betty t-shirt and limited-edition beer. The restaurant announced that a portion of proceeds will be donated to a local nonprofit partner.

“We couldn’t be more excited to open Hello Betty in Pike & Rose, sharing a taste of board culture with the neighborhood,” said Ryan Zemel, general manager of Hello Betty Bethesda. “Hello Betty is casual, laid back and full of fun, promising exceptional service and fantastic food. Expect positive vibes and an inclusive space where friends and family alike can gather for a good time.”

Designed by Xan Creative, the Hello Betty dining room will seat 138 and the patio will seat 167, including a 23-seat bar made from a real, fully refitted 40’ Delta Deadrise boat. The boat bar is slated for a summer opening. A 14-person private dining room will also be available.


The beach restaurant at Canopy by Hilton will open daily for lunch, happy hour and dinner, and also offer brunch service on the weekends.

Hello Betty, 940 Rose Avenue, North Bethesda, MD 20852

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