Grubhub ordering can cut concession ordering times in half
Grubhub is taking some of the pain out of ordering at FedExField in Laurel, Md., announced the Washington Football Team. In this first partnership by a professional sports team with the digital ordering and delivery platform, fans in the FedExField stadium will be able to order food from nearby concession stands via Grubhub.
The service works like this:
- Fans will scan QR codes on the back of seats and around the stadium
- Through geolocation, Grubhub’s technology will provide fans a select choice of vendors near their seats, and they can pay directly through the Grubhub app
- Then, customers will head to designated concession lanes to pick up their orders
According to an announcement, twenty vendors have been activated on the ordering system. Plus, FedExField has enabled four food concession locations that will work exclusively with the Grubhub app.
“We are committed to innovating across our guest experience to ensure we are providing fans with a next level gameday experience at FedExField,” said Jason Wright, president of Washington Football Team. “This partnership with Grubhub provides our fans with easier, faster, and contactless access to amazing food vendors at the stadium, which means they can enjoy all of their favorite gameday foods while also having more time to cheer on the Burgundy and Gold.”
Grubhub said the new solution was piloted during the preseason and Weeks 1 and 2 of the regular season with a smaller group of food vendors at FedExField. What they found is that wait times were cut in half for fans who ordered via the Grubhub app compared to someone placing a traditional order in person. In theory, that would leave more time for enjoying Washington Football Team’s games.
The Chicago-based technology provider has worked a similar system at high-volume universities.
“We’re excited to bring our mobile ordering and pickup technology right to fans’ fingertips at FedExField,” said Brian Madigan, vice president of campus and corporate partners at Grubhub. “Grubhub has nearly a decade of experience developing solutions that make it easy to order, pay for, and pick up food from some of the busiest spots in the country, including college campuses, hotels, and resorts. We’re thrilled to extend our expertise to the Washington Football Team and work together to enhance the game day experience for fans.”
Three are additional “food and beverage enhancements” scheduled for the fall at FedExField. Among them is the addition of eight, new, local vendors – winners selected in the Flavors of DMV showcase during the offseason. Fireman’s Cafe from Washington DC, Seafood at the Shack from Silver Spring, Md., and Kitchen Cray from Lanham, Md. are three of the vendors arriving this fall to the stadium and available to fans for in-stadium ordering on Grubhub.
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