Medium Rare concept to expand to Raleigh, North Carolina

As chain eyes national expansion, Raleigh is the starting point

Medium Rare, a destination spot in Metropolitan Washington for steak frites, will be expanding to Raleigh, North Carolina. Medium Rare Restaurant Group and co-owner Mark Bucher are actively looking for potential restaurant space in that area, providing a springboard to scale the brand nationally.

Medium Rare Americanizes the French steak frites concept and provides a “consistently simple, fun, and friendly experience,” said the chain in a statement.

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As it readies national expansion, the brand has survived the pandemic with a formula consisting of pared-down dayparts, according to Bucher. The restaurant is open for weekday dinner and weekend brunch + dinner only.

Bucher has his eye on urban markets within affluent, high-density residential neighborhoods. A 2,700-3,000 square-foot restaurant ready for conversion, with outdoor seating, is definitely the sweet spot.

“We’re more than just a restaurant,” says Bucher. “We’re an economic engine, and we want to plant ourselves in places that will not only be great for patrons but also accessible to the folks we’ll hire.”

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Each Medium Rare unit employees 25-30 associates on average and has a general manager, assistant manager and kitchen manager positions, exemplifying its economic vitality for a community.

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