As chain eyes national expansion, Raleigh is the starting point
Medium Rare, a destination spot in Metropolitan Washington for steak frites, will be expanding to Raleigh, North Carolina. Medium Rare Restaurant Group and co-owner Mark Bucher are actively looking for potential restaurant space in that area, providing a springboard to scale the brand nationally.
Medium Rare Americanizes the French steak frites concept and provides a “consistently simple, fun, and friendly experience,” said the chain in a statement.
As it readies national expansion, the brand has survived the pandemic with a formula consisting of pared-down dayparts, according to Bucher. The restaurant is open for weekday dinner and weekend brunch + dinner only.
Bucher has his eye on urban markets within affluent, high-density residential neighborhoods. A 2,700-3,000 square-foot restaurant ready for conversion, with outdoor seating, is definitely the sweet spot.
“We’re more than just a restaurant,” says Bucher. “We’re an economic engine, and we want to plant ourselves in places that will not only be great for patrons but also accessible to the folks we’ll hire.”
Each Medium Rare unit employees 25-30 associates on average and has a general manager, assistant manager and kitchen manager positions, exemplifying its economic vitality for a community.
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