Pincho Factory has now become simply “Pincho,” as part of a brand refresh, announced the company. Pincho serves Latin-inspired bowls, skewers and burgers, The Pincho chain pays tribute to Latin Street Food culture through its concept and menu, and plans to have 100 restaurants over the next five years. In 2018, the company hired Jayson Tipp as CEO and also brokered a deal with investor and entrepreneur Ned Scherer to bring 10 new restaurants to the Washington, D.C. market.
PIncho has remodeled stores to include a “sleek, edgy interior,” also as part of the brand reboot.
“By simplifying our name, we will continue to build on the existing energy we’ve created for our loyal guests,” said Otto Othman, PIncho co-founder and chairman. “We are excited to share an even deeper cultural experience with our community of fans that we’ve inspired since opening in 2010.”
PIncho’s 11 units are spread across South Florida, serving lean and indulgent offerings. Pincho received new investment from Scherer in a deal brokered by Exeter Capital Partners and announced in April. Financial terms of the Series A funding round were not disclosed at the time of closing.
Photo credit: Pincho